"I loved that the Bourbon Classic, while geared toward bourbon enthusiasts, still had something to offer for those of us who are newer to bourbon. I learned SO much and came away with an appreciation for the diverse group of bourbon makers across Kentucky."

"There's no better way to have a quick crash course in all Louisville and Bourbon Country has to offer than in attending the Bourbon Classic. Whether mingling with famous distillers, drinking "unicorn" bottles galore, or seeing how Kentucky does cocktails, this is not an experience you can get any where else and in such a short time too."

"The Bourbon Classic is the perfect way to discover Kentucky’s spirit. Whether it’s enjoyed through tastings, cocktail pairings, or educational sessions, bourbon is at the heart of Louisville’s awesome annual celebration."

"The Bourbon Classic gives bourbon fanatics one-of-a-kind experiences with distilleries, brands and the hardworking men and women behind them. Not only are the events fun and delicious, but they're also quite informative and offer behind-the-scenes access. Kudos to the organizers for making an intricate undertaking seem so smooth and effortless."

"Those of us who live here know we have something pretty special with our Bourbon heritage, but it's really great to see how excited people from the rest of the world are. I met a Bourbon enthusiast who traveled all the way from Hawaii just to attend the Bourbon Classic -- how cool is that!?

“The best part of the Bourbon Classic is all the creativity that is showcased in the drinks and dishes. It’s a great to try new flavors and learn how bourbon makes everything more delicious!”

"Every time I do a cured ham, whiskey and chocolate pairing, a good number of attendees tell us afterwards, ‘We never had any idea you could pair straight whiskey with food!’ Every year our Bourbon Classic pairing gets larger in the number of whiskeys and foods we use. It’s fun to open people’s eyes by sharing how they can do so much more with bourbon and food.”

"I get to go to a lot of booze festivals in my job, and the Bourbon Classic might be the best-organized of them all. It's an incredible opportunity to rub elbows with whiskey legends—and drink a whole bunch of great bourbon."

"I love that the Bourbon Classic puts all our best talent on display and lifts up the image of Kentucky to the world."